“Sudeep is a visionary when it comes to creating and communicating a brand that is both appropriate for its target market but also challenging in terms of moving the concept of brand and market approach forward”

Michael Coltman
Chief Operating Officer,
Sama, Saudi Arabia (now Director, Tiger Airways Indonesia)

How we do it

Tailor-made flexible solutions

We listen to our clients. We start with your understanding of a situation and explore whether we should work towards best in class practice or something different that is uniquely right for you.

While some challenges are universal between airlines that have to weather fuel price rises and the cyclical challenge of boom and bust markets, the reality of political, cultural and economic constraints will often require bespoke thinking.

We don’t therefore have a predetermined approach or off-the-shelf solution.

We develop our solutions with you, by validating a point of view, working alongside your team or providing bandwidth where you have none.

To find out more about how we can help please email us at

Our Team

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Sudeep specialises in airline start-up, corporate strategy and commercial performance improvement. He focuses on start up planning and meeting revenue … More

The yield management opportunities for major hub-based or network-oriented airlines are the opportunity to maximise revenue.