We outline below some examples of the support services we have provided recently. If you are looking for something we haven't mentioned here, please contact us.
Our examples below
- Network and fleet planning
- Brand and product design
- Optimise crew management
Case Study: Network and Fleet Planning
Client: A regional airline with ca. 25 aircraft
Task: Network optimisation and full fleet replacement
Timeframe: 3 months
Key data
- Full market potential analysis
- Identification of key routes
- Maximise network profit using current fleet
- Future fleet planning
- Development of fleet migration plan
Results
- 13% network profit improvement
- Fleet rationalisation from six aircraft models to three
- 40% increase in total flying hours with 20% fewer aircraft
Case Study: Brand and Product Design
Client: Private investors
Task: Brand and Product Design
Timeframe: 6 months
Key data
- Prepared RFP, shortlisting, cross border branding team
- Market research including focus groups, analysis of naming territories, development of customer experience storyboards
- 360 degree identity and detailed product definition including brandmark, symbol, and logo through uniforms, website, office environment, on board product, lounge concept, stationery, look and feel of advertising campaign and brand guidelines
Results
- Awarded Best New Brand Launch Award in the region of operation for 2008
Case Study: Optimise Crew Management
Client: A major airline with over $10B in revenue
Task: Develop a plan to rationalise crew planning and crew management
Timeframe: 6 months
Key data
- Separate crew planning and management for cockpit and cabin crew
- Over 10,000 crew
- 14 crew bases
- Future fleet planning
- Development of fleet migration plan
Results
- Rationalisation of crew bases
- Consolidation of crew planning activities
- 30% reduction in staff requirement by merging cabin and cockpit crew planning
- Unplanned savings due to reduction in requirement for crew reserves at bases
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