In today’s testing financial times most airlines’ knee-jerk response has been to slash costs aggressively. This provides short-term respite but does not address the structural fundamentals of the business, particularly if what the airline is really suffering from is a revenue problem.
In our opinion, there is no substitute for sales performance improvement serving as the engine for revenue growth, both its volume and its quality. In looking at what holds airlines back from going after revenue successfully we have encountered a number of issues:
In response we have adopted an approach which focuses on four Sales dimensions:
Last year we conducted a Sales Performance audit for a global top 50 airline and identified several initiatives that would drive a 10% improvement in topline revenue over 18 months.
To find out more about how we can help drive revenue in your business contact our sales team
Sudeep specialises in airline start-up, corporate strategy and commercial performance improvement. He focuses on start up planning and meeting revenue … More