Corporate Strategy

Ideas you can implement

In the last few years the aviation sector has seen a heavy destruction of shareholder value and there have been a large number of airline failures. The airline industry consistently passes through boom and bust cycles where there are more losers than winners because casualties fail to understand the need to change and adapt.

Corporate strategy is the art of understanding your airline universe, choosing between a range of future development paths, being clear about the trade-offs needed and how this affects every decision in your business. It is relevant not just to businesses in growth mode, entering new markets or complementary businesses but also airlines that are in trouble and need to dig themselves out of a hole, fast.

How we can help

Where the team at Athena Aviation make a difference is through our practical experience of applying this in full service airlines and LCCs as part of the management team as well as working for investors and national governments. Examples include:

  • Developing a start-up business plan
  • Drawing up business unit strategies for airlines spinning off non-core business activities
  • Articulating strategy in pre IPO Private Placement Memoranda
  • Presenting your business plan and strategy to regulators in new licence applications
  • Helping executive teams assess the case for entering immunised joint ventures

Find out more about how we can provide you with challenge, validation and bandwidth.

Our Team

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Sudeep specialises in airline start-up, corporate strategy and commercial performance improvement. He focuses on start up planning and meeting revenue … More

Ancillary revenue has become increasingly important to full service airlines, and can make the difference between profit and loss.