SALES PERFORMANCE IMPROVEMENT

Modern day airline sales are now more than ever about driving volume through choice – meeting customer needs and everyday convenience.

 

Traditional airlines are slowly blending bricks and mortar travel agency relationships and GDS distribution solutions with a stronger focus on direct sales, exploring new payment channel options and segmenting their offer to drive repeat purchase behaviour.

In our diagnosis, strategic development and coaching of airline sales teams we have encountered a number of recurring challenges in airlines: 

  • Market domination that nevertheless delivers flat sales performance 
  • A lack of understanding of key customer segments
  • Uncertainty about how to approach entry into international sales or new markets they know little about
  • Failure to exploit the opportunity web bases sales provide
  • The absence of a plan to harness corporate and global sales

HOW WE CAN HELP

Because our team has experience as airline Sales Directors and managers and have led sales teams and driven sales performance growth at an operational level in Lufthansa, British Mediterranean, British Midland, Ukraine International and Virgin Nigeria, we can introduce you to new markets, develop sales plans and incentive programs and coach your team through all the necessary changes in behaviour.

For more information, please contact Sudeep Ghai.