“Sudeep is a visionary when it comes to creating and communicating a brand that is both appropriate for its target market but also challenging in terms of moving the concept of brand and market approach forward”

Michael Coltman
Chief Operating Officer,
Sama, Saudi Arabia (now Director, Tiger Airways Indonesia)

Our clients

Global airline experience - a variety of models, sizes and challenges

Below are listed the 40+ companies or institutions that are the clients of Athena Aviation or businesses our Associates have worked for directly or as consultants


  • Abacus
  • Go Air (India)
  • JetStar Asia
  • Khazanah Nasional
  • Malaysia Airlines
  • Shenzhen Airlines
  • Thai Airways


  • airBaltic
  • Britannia Airways
  • British Airways
  • bmi British Midland
  • easyJet
  • Go
  • Icelandair
  • JetBird
  • Lufthansa German Airlines
  • SAS Commuter
  • Scandinavian Airlines System
  • SkyTeam
  • Swiss International Airlines
  • Virgin Atlantic
  • Wizzair

Middle East & Africa

  • Afriqiyah Airways
  • Dana Air
  • Etihad Airways
  • FastJet
  • Gulf Air
  • Kuwait Airways
  • RwandAir
  • Sama, Saudi Arabia
  • Saudia (Saudi Arabian Airlines)
  • Tunisair
  • Virgin Nigeria
  • Yemenia

Russia and CIS

  • Basic Element
  • Kuban Airlines
  • S7 Group
  • SKY Express Airlines
  • Ukraine International Airlines
  • UT Air


  • Air Jamaica
  • American Airlines
  • The Boeing Company
  • IFC International Finance Corp
  • Trans World Airlines (TWA)

Our Team

SG crop

Sudeep specialises in airline start-up, corporate strategy and commercial performance improvement. He focuses on start up planning and meeting revenue … More

We have experience of starting airlines in Asia, Africa, the Middle East and Europe